Crafting an Effective Email Sequence
Sequence Length: Opt for shorter sequences - typically no more than four emails. This approach helps maintain focus and relevance, reducing the risk of being marked as spam.
Sequence Structure: A tight structure is crucial. Begin with a net new email, followed by a threaded response to the first, another new email, and a final threaded follow-up. This strategy ensures each message feels fresh and relevant.
Email 1 - Introduction: The first email should introduce your offer and explain why it's relevant to the recipient. Use research to personalize your approach, making the recipient feel understood and valued.
Email 2 - Contextual Expansion: Build on the first email by providing more depth about your offer, using personalization and relevance to deepen the connection.
Email 3 - Engagement and Value Shift: Aim for engagement by lowering the response friction and changing up the value proposition. Use this opportunity to present a different aspect of your offer.
Email 4 - The Hail Mary: This is your last chance to engage. Focus on personalization and providing an easy engagement option, like asking if the responsibility lies with someone else in the company.
Remember, the key to successful email sequences is relevance and personalization, combined with a clear and concise structure. This approach, as detailed by experts like Josh Braun, helps ensure your messages stand out in a crowded inbox. For more detailed insights and tips, check out Josh Braun's insights on effective email messaging
