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A Velvet Solutions consultancy

Use cases

Products

Services

Blog

Book your free audit

A Velvet Solutions consultancy

Use cases

Products

Services

Blog

Book your free audit

A Velvet Solutions consultancy

Use cases

Products

Services

Blog

Book your free audit

A Velvet Solutions consultancy

Your Klaviyo partner for luxury and premium D2C brands.

Turning Emails Into Revenue.

Turning Emails Into Revenue.

Turning Emails Into Revenue.

Turning Emails Into Revenue.

We build the editorial layer that makes Klaviyo AI work for your brand, not the dataset. Brand voice systems, lifecycle architecture, and AI-augmented strategy.

+1B emails delivered, +25 millions in tracked sales.

Claim your free audit

Claim your free audit

See how we work

See how we work

  • Klaviyo Partner

  • Fine Jewelry

  • Beauty

  • Wellness

  • Art & Design

  • Luxury Goods

  • Luxury Goods

  • Premium D2C

  • Flow Architecture

  • Klaviyo Partner

  • Fine Jewelry

  • Beauty

  • Wellness

  • Art & Design

  • Luxury Goods

  • Lifecycle Marketing

  • Premium D2C

  • Flow Architecture

  • Klaviyo Partner

  • Fine Jewelry

  • Beauty

  • Wellness

  • Art & Design

  • Luxury Goods

  • Luxury Goods

  • Premium D2C

  • Flow Architecture

  • Klaviyo Partner

  • Fine Jewelry

  • Beauty

  • Wellness

  • Art & Design

  • Luxury Goods

  • Lifecycle Marketing

  • Premium D2C

  • Flow Architecture

¿Sound familiar?

Are your emails actually working?

Landing in Spam

Landing in Spam

Your emails look great. But they never reach the inbox. Without proper authentication and sender reputation, your campaigns are invisible.

Your emails look great. But they never reach the inbox. Without proper authentication and sender reputation, your campaigns are invisible.

Low Engagement

Low Engagement

Open rates dropping. Click rates flat. Your list is growing, but your revenue isn't. Generic "SALE" subject lines don't cut it anymore.

Open rates dropping. Click rates flat. Your list is growing, but your revenue isn't. Generic "SALE" subject lines don't cut it anymore.

Template Fatigue

Template Fatigue

Cookie-cutter templates that every competitor uses. No personalization. No lifecycle thinking. Just batch-and-blast with fingers crossed.

Cookie-cutter templates that every competitor uses. No personalization. No lifecycle thinking. Just batch-and-blast with fingers crossed.

Abandoned Carts, No Recovery

Abandoned Carts, No Recovery

Customers add to cart and disappear. Without strategic abandoned cart flows, that's revenue walking out the door. Every single day.

Customers add to cart and disappear. Without strategic abandoned cart flows, that's revenue walking out the door. Every single day.

How we work

Strategic email marketing, built for luxury D2C.

We don't do templates. We build systems. Every touchpoint engineered, every flow connected with strategic intent.

Lifecycle flow architecture

Lifecycle flow architecture

Every customer is on a journey. We architect the touchpoints that turn browsers into buyers and buyers into advocates.

Every customer is on a journey. We architect the touchpoints that turn browsers into buyers and buyers into advocates.

Welcome series

Welcome series

Abandoned cart recovery

Abandoned cart recovery

Post-purchase nurture

Post-purchase nurture

Win-back sequences

Win-back sequences

Sunset flows

Sunset flows

Brand Voice & AI Direction

Brand Voice & AI Direction

Klaviyo's Composer and K:AI write for 193,000 brands. We build the editorial criteria that make AI sound like yours, not the dataset.

Klaviyo's Composer and K:AI write for 193,000 brands. We build the editorial criteria that make AI sound like yours, not the dataset.

Brand voice system setup

Brand voice system setup

Composer guardrails and configuration

Composer guardrails and configuration

Editorial QA of AI outputs

Voice calibration and testing

Voice calibration and testing

Copy that converts

Copy that converts

Deliverability & Infrastructure

Deliverability & Infrastructure

Beautiful emails mean nothing if they land in spam. We build the invisible foundation that makes everything else work.

Beautiful emails mean nothing if they land in spam. We build the invisible foundation that makes everything else work.

Welcome series

Welcome series

Abandoned cart recovery

Abandoned cart recovery

Post-purchase nurture

Post-purchase nurture

Win-back sequences

Win-back sequences

Win-back sequences

Sunset flows

Sunset flows

The numbers peak

The numbers peak

Voices Of Happy Clients

Voices Of Happy Clients

+0%
+0%

Average Open Rates

+0%

Average Open Rates

+0%

Average Open Rates

8–12%

8–12%

Revenue from Flows

8–12%

Revenue from Flows

8–12%

Revenue from Flows

0x

Avg. Click Rate Increase

0x

Avg. Click Rate Increase

Real Results

E-Commerce brands we've transformed

E-Commerce brands we've transformed

From a one-time deep-dive to a full partnership. Every engagement is strategist-led and tailored to your brand.

From a one-time deep-dive to a full partnership. Every engagement is strategist-led and tailored to your brand.

Art & Design

Art & Design

Porter Art Guild

Porter Art Guild

Complete email redesign and new subscriber engagement strategy. Transformed generic newsletters into story-driven campaigns that match the brand's premium positioning.

Complete email redesign and new subscriber engagement strategy. Transformed generic newsletters into story-driven campaigns that match the brand's premium positioning.

+18%

Revenue growth from engaging new subscribers in 1 month

+43%

Increase in attributed revenue vs. previous period

Baby & Kids

Baby & Kids

Fashion Toys

Fashion Toys

Welcome series architecture with video integration and social proof. Built a complete automation ecosystem including testimonial-driven flows for a family-focused brand.

Welcome series architecture with video integration and social proof. Built a complete automation ecosystem including testimonial-driven flows for a family-focused brand.

+53%

Increase in total revenue vs. previous period

+81%

Increase in attributed revenue vs. previous period

Wellness · Health

Wellness · Health

Bite

Bite

Welcome series and abandoned cart strategy focused on first-time purchases. Content designed to resonate with health and wellness enthusiasts through personalized recommendations.

Welcome series and abandoned cart strategy focused on first-time purchases. Content designed to resonate with health and wellness enthusiasts through personalized recommendations.

+20%

Increase in conversion rates from welcome series

+25%

Increase in conversion rates from abandoned cart flows

Services

Choose your path forward.

From a one-time deep-dive to a full partnership — every engagement is strategist-led and tailored to your brand.

From a one-time deep-dive to a full partnership — every engagement is strategist-led and tailored to your brand.

The Audit

The Audit

A deep-dive review of your Klaviyo account for luxury and premium D2C brands, with a 90-day roadmap you can act on immediately.

A deep-dive review of your Klaviyo account for luxury and premium D2C brands, with a 90-day roadmap you can act on immediately.

Full Klaviyo account review

Full Klaviyo account review

Flow performance analysis

Flow performance analysis

Deliverability health check

Deliverability health check

Segmentation audit

Segmentation audit

Priority action roadmap

Priority action roadmap

Book Free Audit

The Build

The Build

Full flow architecture, brand voice system, and campaign setup. A 60-90 day engagement to build your email engine with AI-directed editorial criteria.

Full flow architecture, brand voice system, and campaign setup. A 60-90 day engagement to build your email engine with AI-directed editorial criteria.

Complete flow architecture

Complete flow architecture

Campaign strategy & templates

Campaign strategy & templates

Deliverability infrastructure

Deliverability infrastructure

Copy & design direction

Copy & design direction

A/B testing framework

A/B testing framework

Launch support & training

Launch support & training

Most Popular

Most Popular

Book your free audit

The Partnership

The Partnership

Ongoing strategy, editorial direction, and campaign oversight. Your Klaviyo runs like it has a CMO, without hiring one. My team handles design, implementation, and QA. You focus on your brand.

Ongoing strategy, editorial direction, and campaign oversight. Your Klaviyo runs like it has a CMO, without hiring one. My team handles design, implementation, and QA. You focus on your brand.

Monthly strategy direction

Monthly strategy direction

Campaign editorial oversight

Campaign editorial oversight

Flow optimization and testing

Flow optimization and testing

AI-augmented content direction

AI-augmented content direction

Priority action roadmap

Priority action roadmap

Book your free audit

Resources & Tools

Start here.

A free diagnostic to see where your Klaviyo stands. Then a conversation about what to fix first

Free guides, ready-to-use templates, and deep-dive sessions pick where you are and jump in.

Free

D2C · Klaviyo

Free Klaviyo Account Audit

A self-guided audit checklist to diagnose what's working and what's silently hurting your email performance in Klaviyo.

Deliverability health scorecard

Flow performance benchmarks

Segmentation gap analysis

Quick-win action items

$0

/ free

Book Now

Meet Your Strategist

Meet Your Strategist

Hi, I'm Luisa Calixto your email strategist.

I spent 10 years in email marketing, including at Telefonica, before founding Velvet Solutions. Today I lead a professional team that specializes in one thing: strategy-led Klaviyo for luxury and premium D2C brands.

I work with founders in fine jewelry, fine art, luxury home, and premium wellness who have outgrown the template. My team handles design, implementation, and QA. I handle strategy and brand voice.

You get senior thinking with hands-on execution.

I left my corporate career at Telefónica to build something that actually matters. I've lived in three countries, rebuilt my business from scratch, and learned that specialization beats comfort every time.


Today, from Bogotá, I help e-commerce brands across beauty, wellness, art, and luxury turn their Klaviyo accounts into revenue engines. Not with templates and tricks — but with strategy, infrastructure, and authentic messaging that customers actually want to read.

Composer writes for 193,000 brands. We make sure yours doesn't sound like the other 192,999.

Composer writes for 193,000 brands. We make sure yours doesn't sound like the other 192,999.

Lifecycle Marketing

Klaviyo Expert

Brand Voice Systems

AI-Augmented Strategy

¿Questions?

Frequently Asked

Frequently Asked

Ready to turn your inbox into a revenue engine?

Let's see if we're the right fit. Book a free Klaviyo audit — no pressure, no fluff. Just strategy.

Book your free audit

Schedule a strategy call

What platforms do you work with?

How many emails per month are included?

What does onboarding look like?

Do you offer a guarantee?

What industries do you serve?

Can you help if we're just starting with email?

Why not just hire in-house?

What platforms do you work with?

How many emails per month are included?

What does onboarding look like?

Do you offer a guarantee?

What industries do you serve?

Can you help if we're just starting with email?

Why not just hire in-house?

Ready to turn your inbox into a revenue engine?

Let's see if we're the right fit. Book a free Klaviyo audit — no pressure, no fluff. Just strategy.

Book your free audit

Schedule a strategy call

Strategy-led Klaviyo for luxury and premium D2C brands. Brand voice systems, lifecycle architecture, and AI-augmented email strategy.

Strategy-led Klaviyo for luxury and premium D2C brands. Brand voice systems, lifecycle architecture, and AI-augmented email strategy.

Luisa Marketer by Velvet Solutions

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©2026

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lucha@velvetsolutions.com